Prepare for Emergencies - This site was developed by the government and other groups to help people prepare in advance for emergencies.
The advice is not new or particularly insightful. But it's nice to have some basic checklists and related information in a convenient place -- and may help spur people to action to put together an emergency kit (e.g., bottled water, canned food and opener, flashlight, hand-crank radio, blankets, etc.) in advance.
I imagine that many people theoretically know it's a good idea to have an emergency kit ready in their home. But many of us simply don't do it - for whatever reason.