Hasbro

Cost: On the pricier side ($80) but has many functions. Overall a good toy with lots of usages and many responses for a toy.
Usability: Easy to use, Elmo provides lots of instructions/games. Only downfall is that head is quite heavy due to the motor to move the mouth so Elmo is unable to sit up on his own.
Function: Educational, entertaining and has many phrases/games. Sometimes difficulty to understand though. Games are fun for children and engaging.
Uniqueness: Able to move mouth and acts like a puppet. Very great toy with technological advances.

I can't forget those emotions playing monopoly in the childhood with peers. Seriously, we were able to sit all day at home playing this game because it was so entertaining and amusing.
We've imagined us being huge bosses of big corporations and it was time full of fun to us.
As far as I know, Hasbro has a plethora of other games, but I remember only of the monopoly cuz recently I gifted it to my nephew.