Very much like Rural King. Usually a bit cleaner and more organized. I'm a bargain shopper and rarely find anything on sale or marked down significantly like Rural King does. They do have a better selection of guns and ammo. Staff is always helpful. In the spring I always go to Big R for my flowers. You can get everything from farm supplies to kitchen items. Toys, boots, clothes, hunting gear, plumbing supplies, electrical, water heaters, air conditioners, car batteries, lawn mowers, yard decor, pet supplies, tools... etc.