Your Online Reputation Audit

Buyers, Google, and AI search platforms compare your story across multiple profiles. Inconsistencies (customer service info, phone, category, reviews and ratings gaps) erode trust and rankings. Use the Profile Consistency Audit below monthly to keep everything tight and convert more zero‑click researchers.

If your website has raving reviews but your Google Business Profile says you’re at a 3-star rating—and BBB still shows outdated customer service info—you’re paying a hidden “inconsistency tax.” Shoppers cross‑check, find contradictions, and bounce.

• Multi‑site checking is the norm. In 2025, 74% of consumers say they use two or more websites to read reviews before deciding on a local business. BrightLocal
• Bad or inconsistent info costs you sales. 62% of consumers would avoid a business if they find incorrect information online (address, hours, phone, etc.). BrightLocal
• Google expects consistency. Their official guidelines: represent your business consistently with accurate address and hours—or risk edits/suspension. Google Help
• AI Overviews and AI Platforms are searching for content to use. When customers get generative AI results from AIO, ChatGPT, Perplexity, and more, you’re not doing your business any favors with inconsistent information, or worse—negative feedback across sites.
• Zero‑click is here. Many decisions are made without clicking through. Your profiles are your landing pages.

1. Download this one-sheet.
2. Assign an owner.
3. Add as many columns of platforms that matter to your business.
4. Score each row. Each field below earns 1 point only if all applicable columns (Google, Yelp, BBB, Site) match your Source of Truth (SoT). If any row does not apply to your business, mark it as N/A.

Consistency Score = (Points Earned ÷ 14) × 100. 90–100 = Excellent · 75–89 = Good · 60–74 = Poor · <60 = High revenue risk

5. You’ll have now identified discrepancies. Most of your SoT likely lives on your website. Start there first, then sync platforms.

This will take 20–30 minutes per month if done manually, or leverage an AI agent to expedite the process.

• Not all of these fields will apply to your business (local vs exclusively ecommerce).
• While completing this exercise, you might realize that your business is not utilizing certain online platforms. Make a note of any platforms that you are currently missing and would like to focus on joining in the future.
• Ratings don’t need to be identical (platforms differ), but large gaps (e.g., 4.7 on Google vs 3.6 on Sitejabber) are trust red flags. Note the gap and work the root causes—don’t game the platform.

• Download the One-Sheet Audit Template (Excel)
• Download the One-Sheet Audit Template (CVS)

*Ratings don’t need to be identical (platforms differ), but large gaps (e.g., 4.7 on Google vs 3.6 on Sitejabber) are trust red flags. Note the gap and work the root causes—don’t game the platform.

1. Lock the SoT. Update your website’s Contact/Locations page first: NAP, hours (including holidays), services list. This is your reference for every platform. (Google crawls it and expects it to align.) Google Help
2. Google Business Profile: Correct Name/Address/Phone, primary category, hours (use “More hours” where relevant), and add 5 fresh photos. Google Help
3. Yelp: Match name/hours/address/URL and update “From the Business.” (Tip: Yelp forbids review solicitation—keep anything about “leave us a review” off the page.)
4. BBB: Ensure your profile details and contact info are complete and accurate; respond to any open complaints to protect your BBB grade.
5. Sitejabber: Access your account and update with your latest information.
6. Your site: Make sure header/footer contact info matches the SoT exactly—no old phone numbers hiding on blog templates.

• Investigate pattern differences: Sort recent reviews on each site by “newest” and tag top 50 by theme (response time, price, staff, quality). Prioritize the themes where sites skew negative.
• Close the loop: Ship one visible, customer‑facing fix per theme (e.g., publish updated customer response time policy). Mention that fix in your public responses for the next 2–3 weeks.
• Reply velocity: Aim for <72 hours median response time across platforms; set a calendar block weekly to clear the queue.

With Data Sources, you can plug in review sites to monitor your feedback across sites for free on Sitejabber.

To automate publishing reviews everywhere, you can learn more about how Reviewer Distribution works here. Chat with sales and get a walkthrough

Buyers and AI search platforms are comparing your story across many sites. Keep those four in lockstep and you’ll stop trust leaks, lift conversion, and make every review work harder. The one‑sheet above is everything you need to run the audit (and we recommend using an AI agent!)